About
THE GUIDESTAR DIFFERENCE
We are an extension of our clients. We are here to reduce costs, increase efficiency and serve our clients’ key business interests – every minute of every day.
Guidestar Marketing Group helps businesses scale through remote teams, qualified lead generation, and outsourced operations. We support healthcare, insurance, hospitality, and other industries with solutions that drive growth and efficiency.
From connecting patients with DME providers and home healthcare agencies to generating high-intent insurance leads, we deliver results where they matter most. Our remote teams also provide restaurant support, rehabilitation clinic coordination, customer service, sales, and back-office operations.
One partner. Multiple solutions. Real business growth.
Services
Check our Services
Industries
Guidestar has significant experience in the following industries and is always open to working with clients working in new verticals.
We're not for everyone.
Here's who we are for.
The right fit matters more than the fastest close. Read through this
you'll know by the end whether we should talk.
Customer Form
You'll enjoy working with us if...
- Your referral pipeline goes cold every time a sales rep leaves and you're tired of resetting relationships every 14 months
- You know your denial rate starts at intake but you can't fix it without adding headcount you can't justify
- You've been burned by a generalist outsourcing team that needed you to explain what a CMN is before they could start
- You measure success by clean claim rate, days in A/R, and referral volume not whether your team looks busy
You'll enjoy working with us if...
- You want Medicare-eligible leads who are actually in the market not recycled names from a list someone ran six months ago
- You care more about what your agents convert than how many transfers hit their phones
- You want a lead partner who understands D-SNP, observation status, and prior auth not just how to dial
- You believe a Hospital Indemnity conversation that reaches the right client at the right moment is worth more than twenty that don't
You'll enjoy working with us if...
- You need agents speaking with seniors who already have healthcare touchpoints and real coverage gaps not cold lists
- Your compliance requirements are non-negotiable and you expect your lead partner to already know that
- You track agent retention, not just enrollment volume because you know the best agents stay where their book of business is protected
You'll enjoy working with us if...
- You're running multiple locations and the back-office work is eating hours your managers should be spending on the floor
- You've considered adding in-house admin headcount but can't justify the cost at the per-location level
- You want support that runs during your business hours, inside your systems, under your brand without months of ramp time
- You've learned that the cheapest option tends to create problems that cost more to fix than the money it saved
You'll enjoy working with us if...
- You want your clinical staff focused on patients not on hold with insurance companies chasing prior auths that intake should have secured
- Your billing denial rate is above where it should be and you suspect the problem starts at the front end, not the back
- You've tried fixing the documentation and prior auth process internally but staff turnover keeps resetting whatever progress you made
You'll enjoy working with us if...
- You've stopped looking for the cheapest option and started looking for the one that consistently produces the right result
- You want a team that builds institutional knowledge over time instead of rotating staff every few months and resetting from zero
- You measure performance by outcomes revenue recovered, leads converted, denials prevented not by hours logged
- You want a partner who tells you what isn't working, not one who tells you what you want to hear
Still reading? That's probably a good sign.
The right clients always get this far. The wrong ones stopped at the second card.
We're probably not the right fit if...
No judgment. These just tend to be signs we won't work well together.
If that sounded like you, let's have a real conversation.
Not a demo. Not a deck. Just a direct discussion about what you're dealing with, what the options look like, and whether we're the right fit to fix it.
Get in touchIf we're not the right fit, we'll tell you that too.